Looker/Google Search Console dashboard template
Resources
JobsGPT – enter your job title and/or description to see how AI could add efficiency to your tasks. SmarterX AI also has the campaigns GPT, the Co-CEO GPT, the Kids Safe GPT for Parents, and the Problems GPT.
Mailed It Email Companion – write and rewrite emails for maximum impact
Marketing AI Institute – Artificial Intelligence podcast comes out every Tuesday
Ethan Mollick – AI expert, professor at Wharton
Prompts
ChatGPT 4o model content recommendations:
You are a [target channel] growth expert.
I’m going to ask you to make recommendations for content that will perform well on my channel based on best practices and previous performance data.
Before you create the response, ask any questions that will help create a better output.
Here is information about my business
[attach, link, or paste your business description and differentiator]
and my primary audience is [insert primary audience], and my business goals are [insert goals].
Based on the attached data from past high-performing and engaging content, please come up with 20 ideas for potentially high-performing content that will [trigger desired outcome] on [channel of choice]. Take your time.
Second prompt in the chain if the user wants to go deeper:
Based on the performance of previous content, what existing content should I optimize, re-publish, or retarget for distribution on another channel?
Deep Research gap analysis:
Using the attached content performance data from [insert source, e.g., Google Analytics, Search Console, YouTube Studio, Meta Insights, email platform, etc.], analyze the performance of content from [insert institution or department name] on [insert platform or channel, e.g., main website, program landing pages, Instagram, YouTube, TikTok, newsletter, blog, etc.].
Begin by identifying:
Top-performing content based on [insert performance KPIs, e.g., engagement rate, conversion, views, CTR, shares, bounce rate, etc.]
Underperforming content with high potential (e.g., high impressions but low engagement)
Patterns in content topics, formats, publishing cadence, and audience behavior
Then:
Research content themes and formats used by peer institutions or benchmark brands, including [insert URLs or names of peer institutions, aspirational universities, or mission-aligned organizations]
Explore how these institutions are addressing similar audiences or topics, identifying gaps or emerging trends
Use competitive and comparative insights to uncover new or underserved content areas, missed audience intents, or under-leveraged distribution opportunities.
Based on your analysis:
Recommend specific, original content ideas and topics that could fill identified gaps, capitalize on strengths, or align with emerging trends.
For each recommendation, note where it fits in the engagement cycle: [awareness, interest, engagement, consideration, conversion, retention, or advocacy]
Suggest how this content could move the primary audience—[insert audience, e.g., prospective undergraduates, working adult learners, alumni, donors, faculty, etc.]—from one engagement stage to the next
The primary strategic goal is to [insert outcome, e.g., increase qualified leads, improve yield, build brand awareness, grow newsletter list, increase event attendance, etc.]
Second prompt in the chain, if the user wants to go deeper:
If you want the prompt to also guide users in formatting or structuring output, you could add:
Format your findings into the following sections:
Summary of insights
Content gaps and missed opportunities
Competitive examples or models
Recommended topics at the stage of the funnel and the target audience
Optional: Suggested formats, titles, and distribution channels