Workshop slide deck – Building Your Agent & AI Workflow: From prompts to a coworker that shows up Monday morning
Breakout slide deck – The Future of Discoverability: Making Your Content Findable by Humans and Machines
Resources
Looker/Google Search Console dashboard template – click the three dots in the upper right, select “Make a copy” and, in the New data source drop down, select ‘Create data source’ and point it at your Google Search Console account
Christopher Penn’s RACE prompt structure
Geoff Woods CRIT framework prompt structure
JobsGPT – enter your job title and/or description to see how AI could add efficiency to your tasks. SmarterX AI also has the campaigns GPT, the Co-CEO GPT, the Kids Safe GPT for Parents, and the Problems GPT.
Mailed It Email Companion – write and rewrite emails for maximum impact
Marketing AI Institute – Artificial Intelligence podcast comes out every Tuesday
Ethan Mollick – AI expert, professor at Wharton
Recommended AI tools:
Perplexity – generative AI search tool
Gemini – Google’s multi-modal generative AI tool
Claude – Anthropic’s multi-modal generative AI tool
ChatGPT – OpenAI’s multi-modal generative AI tool
Midjourney – text-to-image tool
Descript – video/audio editing AI tool
OpusClip – video segmenting AI tool focusing on vertical/social video
Runway and Veo – text-to-video tools
HeyGen – AI avatar creation tool
Synthesia – AI avatar/training creation tool
Harpa AI – Chrome extension with numerous features
NotebookLM – Google tool that can create a realistic podcast discussion and other resources using up to 50 document sources
Wispr Flow – voice commands to any tool