Looker/Google Search Console dashboard template
SEO tools – MOZ (free account); SEMrush (free account); AnswerThePublic.com (free version); aHrefs (free Webmaster tools)
Content Optimization Process
Tools used for analytics audit – Google Analytics 4, Google Tag Manager, Google Search Console
Tools used for performance audit – Page Speed Insights, Google Mobile Friendly Test, Google Search Console
Tools used for information architecture audit – Screaming Frog, Google Analytics 4, HotJar
Tools used for search audit – SEMrush, or another SEO tool like MOZ, aHrefs