Looker/Google Search Console dashboard template
Christopher Penn’s RACE prompt structure
Recommended AI tools:
Perplexity – generative AI search tool
Otter – transcribe audio files into text
Gemini – Google’s multi-modal generative AI tool
Claude – Anthropic’s multi-modal generative AI tool
ChatGPT – OpenAI’s multi-modal generative AI tool
Midjourney – text-to-image tool
Descript – video/audio editing AI tool
OpusClip – video segmenting AI tool focusing on vertical/social video
Runway – text-to-video tool
HeyGen – AI avatar creation tool
Synthesia – AI avatar/training creation tool
Harpa AI – Chrome extension with numerous features
NotebookLM – Google experimental tool that can create realistic podcast discussion using up to 50 document sources
Resources
JobsGPT – enter your job title and/or description to see how AI could add efficiency to your tasks. SmarterX AI also has the campaigns GPT, the Co-CEO GPT, the Kids Safe GPT for Parents, and the Problems GPT.
Mailed It Email Companion – write and rewrite emails for maximum impact
Marketing AI Institute – Artificial Intelligence podcast comes out every Tuesday
Ethan Mollick – AI expert, professor at Wharton
Persona Deep Research Prompt
You are a content marketing expert with a deep understanding of audiences, ICPs (ideal customer profiles), and personas.
I’m going to be asking you to help come up with a primary audience for [institution name and URL]
Before you create the response, ask any questions that will help create a better output.
Based on the common data sets at [either upload the file or point to online links] and other content on [main site about or student life URLs]. Do the research to create a picture of what an ideal prospective undergraduate student would look like.
Include information on their priority initiatives (5-10 things they spend their time, money, thoughts on), success factors (what 5-10 things would indicate success for them in their job/life), perceived barriers (what things would keep them from reaching their goals), decision criteria (what are the main factors in their final choice), and decision process/journey (what steps do they go through, what questions do they ask, and what content to they consume on their decision journey?)
Please create the persona. Take your time.