First things first, nothing in this post works if you don’t have a documented content strategy connected to clearly defined business goals. Your strategic goals will determine your key performance indicators, or KPIs, and let you know what it is you need to be measuring. Looking at your data and creating reports and dashboards without […]
How can I build a data inspired content strategy? Read More »
I watched my teammate kick his feet out of my parachute lines and disappear from view over the top of my canopy as I had seen him do hundreds of times before. I focused on the horizon and then got yanked back into the parachute below me and engulfed with slippery nylon fabric as my
Competitive Skydiving and Content Marketing Read More »
I got to spend the first three days of May at the Creator Economy Expo (CEX), and it was transformational. I went to the event last year in Phoenix and thought it was one of the best conference experiences I’ve ever had, just from a knowledge-sharing, and networking standpoint. Of course, the weather in Phoenix
Wrap up from 2023 Creator Economy Expo (CEX) Read More »
The innovations and opportunities that are powered by Web3 technologies will change the face of digital marketing as we know it. Before we begin let’s start by making sure you understand all the parts and pieces we’re talking about. If you are a newbie to the NFT space and aren’t sure what an NFT is,
How Will NFTs And Social Tokens Change Digital Marketing? Read More »
As the world returns to gathering together to learn, I thought it would be a good time to tackle how to make the most out of the experience, whether it’s a multi-day conference or a local networking session. 1. Create your event attendance strategy, from learning to networking You must make events intentional. Originally published
How Creators Can Make The Most of Attending and Networking at Events Read More »
Our time is a limited asset, so it’s important that we don’t waste it working on content that doesn’t convert or help build our audience. Analytics provides a way to monitor our audience’s reaction to our content, so we make the most of the time we invest. Originally published at The Tilt. Read the entire article
Google Analytics 4: Why Creators Shouldn’t Wait To Start Using It Read More »
Professional development refers to increasing our knowledge or our skills, but it can also include increasing our network. There are a variety of professional development opportunities available to us within our careers. Some of the most common ones include conferences, workshops or classes (in person or online). Article originally published in Link: The Journal of
Volunteering for professional development Read More »
Whether you’re just starting a content business or are deep into it, knowing what is working with your content and what isn’t is critical in order to know where to put your efforts. Data can help you find those insights to ensure that your time is being used most effectively. Article originally published at The
Creators Should Use Data to Drive Your Content Strategy Read More »
