In a landscape marked by declining enrollment, skepticism about the value of degrees, rapid technological change, and many other challenges, content marketing has become essential for higher education institutions to engage audiences, build trust, and drive results.
Filled with real-world case studies and insights from over 50 higher education leaders and marketers, this book provides a roadmap for developing and executing an authentic, audience-centric content strategy that breaks through the noise.
Epic Content Marketing for Higher Education provides a roadmap for developing and executing an authentic, audience-centric content strategy that breaks through the noise for higher education institutions.
