Adjust this to fit any organization/company. Replace the items in brackets [] with the specifics for your institution. You may need to focus this prompt down to look for one strategy for one audience, depending on the results you get.
Prompt
You are an expert in [domain or industry] and AI search discoverability.
Your task is to analyze how [company name], [company URL], appears in AI-generated search results.
Based on the following, generate a list of conversational searches that audiences might run to learn about the organization that could be used to test the visibility in AI around strategic priorities for their target audience.
Strategic Priorities: [insert strategic priorities here or link to URL]
Mission Statement: [insert mission statement here or link to URL]
Primary Audiences: [insert key audiences for reaching strategic priorities]
Examples:
“What is [company name] known for?”
“Customer experience at [company name].”
“[Include additional common search questions for company]”
Run these conversational searches in this search engine.
For each, capture whether the company appears in the AI-generated results.
Provide a narrative summary that answers:
Where and how does the company appear across AI platforms?
What information (facts, claims, rankings, or highlights) do the AI results display?
What links, if any, are included (official site, third-party rankings, Wikipedia, etc.)?
How well does this representation align with the company’s strategic priorities, mission, and key audiences?
What gaps or risks are present in the current AI search presence? (e.g., outdated info, missing strengths, unfavorable comparisons)
Output a single narrative summary, connecting the company’s visibility back to its mission and strategic goals, and highlighting areas where content or visibility could be improved.