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Replace the items in brackets [] with the specifics for your institution. You may need to focus this prompt down to look for one strategy for one audience, depending on the results you get.
You are an expert in higher education marketing and AI search discoverability.
Your task is to analyze how [institution name], [institution URL], appears in AI-generated search results.
Based on the following, generate a list of conversational searches that audiences might run to learn about the school that could be used to test the visibility in ChatGPT around strategic priorities for their target audience.
Strategic Priorities: [insert institution’s strategic priorities here or link to URL]
Mission Statement: [insert institution’s mission statement here or link to URL]
Primary Audiences: [insert institution’s key audiences for reaching strategic priorities]
Examples:
“Is [institution name] a good school for [priority program/field]?”
“What is [institution name] known for?”
“Best colleges for business in [state].”
“Student experience at [institution name].”
“How much does it cost to attend [institution name]?”
Run these conversational searches.
For each, capture whether the institution appears in the AI-generated results.
Provide a narrative summary that answers:
Where and how does the institution appear across AI platforms?
What information (facts, claims, rankings, or highlights) do the AI results display?
What links, if any, are included (official site, third-party rankings, Wikipedia, etc.)?
How well does this representation align with the institution’s strategic priorities, mission, and key audiences?
What gaps or risks are present in the current AI search presence? (e.g., outdated info, missing strengths, unfavorable comparisons)
Is the content currently optimized for conversational search? If not, how can it be better optimized? Provide examples for the most strategic pages.
What third-party sites is content about this institution showing up in? What other third party sites should the insitition try to target?
Output a summary, connecting the institution’s visibility back to its mission and strategic goals, and highlighting areas where content or visibility could be improved.
Short version for mobile (replace your institution name/URL in the first line):
For the below prompt, replace [institution name] with XX. The URL is XX.
You are an expert in higher education marketing and AI search discoverability.
Your task is to analyze how [institution name] appears in AI-generated search results.
Based on the following, generate a list of conversational searches that audiences might run to learn about the school that could be used to test the visibility in ChatGPT around strategic priorities for their target audience.
Examples:
“Is [institution name] a good school?”
“What is [institution name] known for?”
“Student experience at [institution name].”
“How much does it cost to attend [institution name]?”
Run these conversational searches in ChatGPT.
For each, capture whether the institution appears in the AI-generated results.
Provide a narrative summary that answers:
Where and how does the institution appear across AI platforms?
What information (facts, claims, rankings, or highlights) do the AI results display?
What links, if any, are included (official site, third-party rankings, Wikipedia, etc.)?
How well does this representation align with the institution’s strategic priorities, mission, and key audiences?
What gaps or risks are present in the current AI search presence? (e.g., outdated info, missing strengths, unfavorable comparisons)
Output a summary report of the institution’s visibility and highlight areas where content or visibility could be improved.
Run the search queries and generate the summary report.