Brian W. Piper
Founder, AIreFlow Solutions
Full Bio
Brian is the founder of AIreFlow Solutions, a veteran-owned AI-integration and content marketing consulting and training firm built on one idea: Human-First, AI-Forward. He treats AI adoption as a change management project before it is a technology project. Clients bring him in for AI discoverability audits that reveal how ChatGPT, Gemini, Claude, and Perplexity describe their institution or brand, for AI readiness assessments, and for workshops and pilots that end with working tools their teams use every day.
He knows higher ed from the inside. Brian spent 8 years at the University of Rochester as the Director of Content Strategy and Assessment in central marketing. He co-founded the Marcom AI Committee and served on the university’s AI Council. He co-authored the second edition of Epic Content Marketing with Joe Pulizzi, wrote Epic Content Marketing for Higher Education, and hosts the AI for U podcast on the Enrollify network. He also serves on the board of Digital Collegium and co-leads its AI Community Group.
He was named one of the top higher ed marketers to follow in 2023 and 2024, and speaks regularly at Content Marketing World, Digital Collegium, MAICON, and the AMA Symposium for the Marketing of Higher Education. His recent conference programming has focused specifically on agent workflows and the agent economy.
Brian served in the US Army and has spent more than 20 years as a skydiving wingsuit instructor, with over 3,000 jumps. That work shaped how he teaches AI. You learn your equipment before you trust it, and a human always makes the final call.
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Brian has presented at Creator Economy Expo (CEX), NFTNYC, NFT London, Content Marketing World, ContentTECH, HashtagHigherEd US, CMSWire Connect, PRSA Icon, PRxNE, HighEdWeb, eduWeb, MeasureSummit, Collaborate Summit, ContentEd, Engage Summit, AMA Symposium for the Marketing of Higher Education, School Marketing AI Summit, and Nexus Marketing +. He was the chair of the HighEdWeb Analytics Summit, is a volunteer and board member for HighEdWeb, a member of Ed3DAO, a mentor and campus speaker for the ANA Educational Foundation, and a mentor and judge for the Content Marketing Institute.
Short bio
Brian Piper is the founder of AIreFlow Solutions. He was Director of Content Strategy and Assessment at the University of Rochester for 8 years and launched the university’s Marcom AI Committee. He wrote Epic Content Marketing for Higher Education, co-wrote the second edition of Epic Content Marketing, and hosts the AI for U podcast. His recent conference sessions cover hands-on AI workflows and the emerging agent economy.
He helps higher education and mission-driven organizations collaborate with AI to make their work smarter, faster, and more human, bridging the gap between innovation and impact.
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