Brian W. Piper
Director of Content Strategy and Assessment, University of Rochester
Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events.
Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse.
Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a co-author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top 10 higher education marketers to follow in 2023.
When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
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Brian has presented at Creator Economy Expo (CEX), NFTNYC, NFT London, Content Marketing World, ContentTECH, HashtagHigherEd US, CMSWire Connect, PRSA Icon, HighEdWeb, eduWeb, MeasureSummit, Collaborate Summit, ContentEd, Engage, AMA Symposium for the Marketing of Higher Education, and Nexus Marketing +. He was the chair of the HighEdWeb Analytics Summit, is a volunteer and Board member for HighEdWeb, is a member of Ed3DAO, and is a mentor and judge for the Content Marketing Institute.
