Concept 3d Webinar

Slide deck

Persona prompt

You are a content marketing expert with a deep understanding of target audiences and personas.

I’m going to ask you to create an ideal persona for a prospective undergraduate student at Evolve University, https://evolveu.edu

Use the information at these links https://evolveu.ca/student-life, https:// evolveu.edu/about.

Include information on their priority initiatives (what are 5-10 things they spend their time, money, thoughts on), success factors (what 5-10 things would indicate success for them in their education and life), perceived barriers (what things would keep them from attending the university), decision criteria (what are the main factors in their final choice), and decision process/journey (what steps do they go through, what questions do they ask, and what content do they consume on their decision process). Please create the persona in canvas view.

Resources

Looker/Google Search Console dashboard template

Christopher Penn’s RACE prompt structure

JobsGPT – enter your job title and/or description to see how AI could add efficiency to your tasks. SmarterX AI also has the campaigns GPT, the Co-CEO GPT, the Kids Safe GPT for Parents, and the Problems GPT.

Mailed It Email Companion – write and rewrite emails for maximum impact

Marketing AI Institute – Artificial Intelligence podcast comes out every Tuesday

Ethan Mollick – AI expert, professor at Wharton

Recommended AI tools:

Perplexity – generative AI search tool
Otter – transcribe audio files into text
Gemini – Google’s multi-modal generative AI tool
Claude – Anthropic’s multi-modal generative AI tool
ChatGPT – OpenAI’s multi-modal generative AI tool
Midjourney – text-to-image tool
Descript – video/audio editing AI tool
OpusClip – video segmenting AI tool focusing on vertical/social video
Runway and Veo 3 – text-to-video tool
HeyGen – AI avatar creation tool
Synthesia – AI avatar/training creation tool
Harpa AI – Chrome extension with numerous features
NotebookLM – Google tool that can create realistic podcast discussion using up to 50 document sources

Automation tools

Zapier.com

Make.com

N8N Automation Platform

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