SEO, AEO, GEO, AIO…it’s all discoverability
Stop watching your organic traffic disappear. Learn how to be found everywhere your audience is searching, from Google to AI chatbots to social communities.
The Search Landscape Has Changed Forever
Higher education institutions are losing visibility as student search behavior rapidly transforms. Are you keeping up?
Your organic traffic is slipping, and you don’t know why. Traditional SEO tactics are no longer as effective as they once were.
Students are searching on TikTok, asking AI chatbots, and discussing options in Reddit—but your institution doesn’t show up.
ChatGPT, Gemini, and Perplexity are becoming primary search tools, but you have no strategy for appearing in AI results.
You’re managing SEO, social media, and content separately instead of as one unified discoverability strategy.
What you get from the workshop
In 3 hours, transform from reactive to strategic with a comprehensive approach that covers every channel where your audience searches.
- Understand exactly how prospective students search for schools today (hint: it’s not just Google)
- Learn how AI search engines work and how to optimize for them
- Discover specific strategies for each search channel: SEO, social, voice, communities, and AI
- Use AI tools to create more relevant, audience-first content at scale
- Walk away with templates, prompts, and a complete action plan specific to your content and opportunities
Choose the option that works best for you
Virtual workshop
- 3-hour interactive virtual session
- Customized for your institution
- Custom search strategy delivered
- Hands-on practical exercises
- Unlimited participants
- Q&A and implementation planning
Total cost – $1,000
In-person workshop
- 3-hour in-person session
- Customized for your institution
- Custom search strategy delivered
- Hands-on practical exercises
- Unlimited participants
- Enhanced team collaboration
- Q&A and implementation planning
Total cost – $3,000 (includes travel – add a second workshop for $500)