Thank you for sharing this journey with me and all the higher education and marketing experts featured in the book. Below is a list of various resources, dashboard templates, and processes that I follow to help institutions create epic content marketing.
This list will be updated occasionally so check back in every few months or so.
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Higher ed resources and events:
HighEdWeb
ContentEd
EduWeb
Engage Summit
HashtagHigherEd
AMA Symposium for Higher Education
Content marketing resources and events:
Content Marketing World
Social Media Marketing World
Content Entrepreneur Expo
Examples from the book:
Harvard InFocus
Purdue
Michigan State University
University of Chicago
AI resources:
Marketing AI Institute
Christopher Penn’s RACE prompt structure – and Christopher’s content in general
AI tools:
Perplexity – generative AI search tool
Otter – transcribe audio files into text
Gemini – Google’s multi-modal generative AI tool
HyperWrite – OthersideAI’s multi-modal generative AI tool
Claude 3 – Anthropic’s multi-modal generative AI tool
ChatGPT (with Dall-E 3) – OpenAI’s multi-modal generative AI tool
Midjourney – text-to-image tool
Descript – video/audio editing AI tool
Capsho – audio/podcast editing AI tool
GlossAI – video segmenting AI tool
OpusClip – video segmenting AI tool focusing on vertical/social video
Runway – text-to-video tool
HeyGen – AI avatar creation tool
Harpa AI – Chrome extension with numerous features
Dashboard template:
Looker/Google Search Console dashboard template
Content Optimization Process
Tools used for analytics audit – Google Analytics 4, Google Tag Manager, Google Search Console
Tools used for performance audit – Page Speed Insights, Google Mobile Friendly Test, Google Search Console
Tools used for information architecture audit – Screaming Frog, Google Analytics 4, HotJar
Tools used for search audit – SEMrush, or another SEO tool like MOZ, aHrefs
Books (there are so many books I can recommend, but I wanted to include my favorites that are most relevant to content marketing and higher education specifically):
How to Market a University – Teresa Flannery
Co-Intelligence – Ethan Mollick
Mailed It – Ashley Budd and Dayana Kibilds
Chasing Mission Fit – Bart Caylor
Epic Content Marketing, Second Edition – Pulizzi/Piper
Podcasts:
AI for U (and all the other Enrollify network shows)
This Old Marketing