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Download slides from Sacred Heart ‘AI in Digital Marketing’ presentation
Download slides from ContentEd 2023
Download slides from Content Marketing World 2023
Download slides from the Higher Ed Marketing AI Summit
Download slides from PRxNE 2023
Link to the Brainstorming Google Sheet
Link to the Google Search Console/Looker Studio dashboard
Content Optimization Process
Tools used for analytics audit – Google Analytics 4, Google Tag Manager, Google Search Console
Tools used for performance audit – Page Speed Insights, Google Mobile Friendly Test, Google Search Console
Tools used for information architecture audit – Screaming Frog, Google Analytics 4, HotJar
Tools used for search audit – SEMrush, or another SEO tool like MOZ, aHrefs
Epic Content Marketing, 2nd Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper.
All the incredible content from the first edition has been updated with new statistics, case studies, and technology improvements. Joe and I also added sections on community, superfans, AI/ML, and Web3 technologies, including creator coins, NFTs, and the Metaverse.
Featuring insights and interviews with epic content marketers like Pat Flynn, David Siegel, Jay Baer, Ann Handley, Robert Rose, and SO many more!
The Most Amazing Marketing Book Ever by Mark Schaefer and friends.
(that includes me)
Mark brought 35 creators together to come up with 10 inspiring marketing ideas for different channels, strategies, and skills.
Featuring topics like social media, SEO, metaverse, and livestreaming!
