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Persona Prompt:
You are a content marketing expert with a deep understanding of audiences, ICPs (ideal customer profiles), and personas.
I’m going to be asking you to help come up with a primary audience for [institution name and URL]
Before you create the response, ask any questions that will help create a better output.
Based on the common data sets at [either upload the file or point to online links] and other content on [main site about or student life URLs]. Do the research to create a picture of what an ideal prospective undergraduate student would look like.
Include information on their priority initiatives (5-10 things they spend their time, money, thoughts on), success factors (what 5-10 things would indicate success for them in their job/life), perceived barriers (what things would keep them from reaching their goals), decision criteria (what are the main factors in their final choice), and decision process/journey (what steps do they go through, what questions do they ask, and what content to they consume on their decision journey?)
Please create the persona. Take your time.
Resources
Looker/Google Search Console dashboard template
Christopher Penn’s RACE prompt structure
JobsGPT – enter your job title and/or description to see how AI could add efficiency to your tasks. SmarterX AI also has the campaigns GPT, the Co-CEO GPT, the Kids Safe GPT for Parents, and the Problems GPT.
Mailed It Email Companion – write and rewrite emails for maximum impact
Marketing AI Institute – Artificial Intelligence podcast comes out every Tuesday
Ethan Mollick – AI expert, professor at Wharton
Recommended AI tools:
Perplexity – generative AI search tool
Otter – transcribe audio files into text
Gemini – Google’s multi-modal generative AI tool
Claude – Anthropic’s multi-modal generative AI tool
ChatGPT – OpenAI’s multi-modal generative AI tool
Midjourney – text-to-image tool
Descript – video/audio editing AI tool
OpusClip – video segmenting AI tool focusing on vertical/social video
Runway, Veo 3, and Sora 2 – text-to-video tool
HeyGen – AI avatar creation tool
Synthesia – AI avatar/training creation tool
Harpa AI – Chrome extension with numerous features
NotebookLM – Google tool that can create realistic podcast discussion using up to 50 document sources