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Google Search Console Prompt:
You are a content marketing expert.
You’ll be coming up with strategic recommendations on existing content that we can optimize or repurpose that will support our strategic priorities and be relevant for prospective undergraduate students, graduate students, or knowledge seekers.
Use the attached search console data to discover areas where we currently have search potential, and compare those to general interests of our target audiences and determine what existing content we can reuse on different channels for different audiences that will also support our strategic priorities.
Come up with 20 optimization opportunities, please.
LinkedIn Post Optimization Prompt:
Help me write a prompt that will produce the most helpful output, based on what you know about [business], to improve LinkedIn post performance.
Here is my rough draft:
Look at the attached data and identify the elements of a successful LinkedIn post. Break down my posts by type.
Provide feedback and ideas on:
– Creating more effective posts
– Repurposing other content
– Balancing promotional posts with informational/educational posts
– Adjusting/using calls to action
Before you create a response, ask any questions that will provide a more comprehensive and impactful output. What other data and input can I provide to help you make a better assessment?
Persona Prompt:
I’m going to ask you to create an ideal persona for a prospective customer for XYS Company, https://xyz.com/
You are a social media marketing expert with a deep understanding of target audiences and personas.
Use the information from the attached data and
the following links https://xyz.com/about-us, https://xyz.com/case-studies.
Include information on their priority initiatives (what are 5-10 things they spend their time, money, thoughts on), success factors (what 5-10 things would indicate success for them), perceived barriers (what things would keep them from using xyz products or services), decision criteria (what are the main factors in their final choice), and decision process/journey (what steps do they go through, what questions do they ask, and what content do they consume on their decision process).
Please create the persona in canvas view.
Resources
Looker/Google Search Console dashboard template
Notebook LM with AI use case research
Christopher Penn’s RACE prompt structure
Geoff Woods CRIT framework prompt structure
JobsGPT – enter your job title and/or description to see how AI could add efficiency to your tasks. SmarterX AI also has the campaigns GPT, the Co-CEO GPT, the Kids Safe GPT for Parents, and the Problems GPT.
Mailed It Email Companion – write and rewrite emails for maximum impact
Marketing AI Institute – Artificial Intelligence podcast comes out every Tuesday
Ethan Mollick – AI expert, professor at Wharton
Recommended AI tools:
Perplexity – generative AI search tool
Otter – transcribe audio files into text
Gemini – Google’s multi-modal generative AI tool
Claude – Anthropic’s multi-modal generative AI tool, also contains Chat, Cowork, and Code
ChatGPT – OpenAI’s multi-modal generative AI tool
Midjourney – text-to-image tool
Descript – video/audio editing AI tool
OpusClip – video segmenting AI tool focusing on vertical/social video
Runway and Veo 3 – text-to-video tool
HeyGen – AI avatar creation tool
Synthesia – AI avatar/training creation tool
Harpa AI – Chrome extension with numerous features
NotebookLM – Google tool that can create realistic podcast discussion using up to 50 document sources
Wispr Flow – voice commands to any tool