
UPCOMING EVENTS
Content Marketing World – September 15-17 – San Diego, CA
DigiCol Annual Conference – September 28-10/1 – Grand Rapids, MI
MAICON – October 14-16 – Cleveland, OH
ContentEd – October 21-22 – Virtual (Keynote)
MarketingProfs B2B – November 17-19 – Boston, MA

Topics covered:
Content and data:
Stop Leaking Revenue: Sales Opportunities for Creators Hiding in Plain Sight
Custom GPTs for Higher Education: Building AI-Powered Assistants for Efficiency and Engagement
Using Data to Optimize Your Website for Users and Search Engines
Optimize Content Performance and User Experience Effectively through Data Analytics and Insights
Avoid Fatal Mistakes: Use Data to Drive Your Website Performance
Data-driven communications: Use data to drive your content strategy
Optimizing your writing for people and search engines
Google Analytics and Search Console: Insights into SEO
Data, tracking, and reporting during a pandemic
Navigating the Maze of Data & Analytics
How to Create Data-Inspired Content Pillars
The Power of NFTs to Change Education Through Community
Epic Content Marketing in Higher Education (Keynote)
AI:
Prompt tips for ChatGPT and Midjourney
Risks of Adopting AI…and of NOT Adopting AI
Supercharge Your Content Marketing Workflow with AI (red stapler winner)
How to Integrate AI into Your Workflow
Custom GPTs for the Win
Mentorship:
The Future of Work: The Importance of Mentorship Programs
Web3:
Web3, NFTs, and crypto…oh my!
Using NFTs to Build Community
Utilizing NFTs to Incorporate your Following into the Fabric of your Content’s Narrative
Workshops:
Optimizing Your Content for Search
How to Launch and Run an AI Council
Discoverability in 2025 and Beyond
The Future of Discoverability: SEO, AI, and More
How to Measure the ROI of Your SEO
Integrating AI in Your Organization
AI – Councils, Piloting, and Scaling in Your Institution
AI Automations to Optimize Your Workflows

PAST EVENTS
Admissions + AI Summit 2024, 2025
CMSWire Connect 2023
Collaborate Summit 2021
Content Marketing World, 2020, 2021, 2022, 2023, 2024
ContentEd 2021, 2022, 2023
ContentTECH Conference 2019
ContentTECH Virtual 2019
Content Entrepreneur Expo (CEX) 2022, 2024, 2025
CUPRAP 2025
eduWeb Conference 2020, 2021, 2024, 2025
Engage Summit 2024, 2025
EvolveDrupal NYC and Toronto 2024
HashtagHigherEd US 2023
HDI WCNY Annual Leadership Conference 2024
HighEdWeb Annual Conference 2019, 2020, 2021, 2022, 2024 (red stapler winner)
HighEdWeb Analytics Summit 2021, 2022, 2023
HighEdWeb Analytics/AI Summit 2024, 2025
HighEdWeb Analytics Community Discussions (regularly)
HighEdWeb AI Community Discussions (regularly)
Marketing Analytics & Data Science Conference 2024
Nexus Marketing + 2023
NFT London 2022
NFTNYC 2021, 2022, 2023
PRSA Icon International Conference 2021
PRSA panel 2018, 2019
PRxNE Conference 2018, 2021, 2023
School Marketing AI Summit 2024
Social Media Marketing World 2025