Resources
Christopher Penn’s RACE prompt structure – great framework for daily prompts
Updated RAPPEL prompt structure – good for more complex outputs and in-depth queries
Looker/Google Search Console dashboard template
Marketing AI Institute – Artificial Intelligence podcast
Social Media Examiner – AI Explored podcast
Prompts used in the presentation:
Persona prompt #1:
You are a content marketing expert. You have a deep understanding of audiences and targeted marketing.
Based on the following information, I will ask you to create an ideal audience persona for a potential undergraduate student at the {institution name}, {institution URL}.
Use the attached data set to understand the typical composition of the current student class. Use the content from {strategic plan or mission statement page} to understand the institution’s priorities and goals. Use the content from {institution about page} to help define who our ideal student is that would thrive in our environment.
Create the persona, please. Take your time.
Persona prompt #2:
Add information on their priority initiatives (what are the 5-10 things they spend their time, money, and thoughts on), success factors (what 5-10 things would indicate success for them in their education and life), perceived barriers (what things would keep them from attending the university), decision criteria (what are the main factors in their final choice), and decision process/journey (what steps do they go through, what questions do they ask, and what content do they consume on their decision process).
Public custom GPTs:
SmarterX JobsGPT – enter your job title and/or description to see how AI could add efficiency to your tasks. Recently updated to be able to give you information about what your job might look like in the future or what future roles your skills may be ideal for.
SmarkterX also has the campaigns GPT, the Co-CEO GPT, the Kids Safe GPT for Parents, and the Problems GPT
Mailed It Email Companion – write and rewrite emails for maximum impact
Secondhand Specialist – create Facebook Marketplace ads from a few pictures of your item.
Prompt Wizard – use ChatGPT to help you write a better prompt
Tools discussed:
Perplexity – generative AI search tool
Otter – transcribe audio files into text
Gemini – Google’s multi-modal generative AI tool
HyperWrite – OthersideAI’s multi-modal generative AI tool
Claude 3 – Anthropic’s multi-modal generative AI tool
ChatGPT (with Dall-E 3) – OpenAI’s multi-modal generative AI tool
Midjourney – text-to-image tool
Descript – video/audio editing AI tool
Capsho – audio/podcast editing AI tool
GlossAI – video segmenting AI tool
OpusClip – video segmenting AI tool focusing on vertical/social video
Runway – text-to-video tool
HeyGen – AI avatar creation tool
Harpa AI – Chrome extension with numerous features
NotebookLM – Google experimental tool that can create realistic podcast discussion using up to 50 document sources
